I once posted a blog entry where I said it was never too early — and never too late — to build an author website. I may have to amend that. I was contacted the other day by an author who was considering building a website. She was working on her first book and had […]
Is It Ever Too Early for an Author Website? Read More »
If you had a website built through Smart Author Sites in the last few years, then you should be receiving a Google Analytics report on the 1st of each month with your website traffic numbers. Even if you built your author site elsewhere, you may be checking up on your site traffic report regularly. But
Understanding Your Author Website Statistics Read More »
I had a consultation with a client yesterday. We built her website last summer – right around the time her first title was released. Her book got enough promotion that the site traffic was pretty good right off the bat. But here we sit, a year later, and her site isn’t exactly a hopping place.
Transitioning from a Book Website to an Author Website Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
Gotta love the internet … and Google Alerts. I got an email yesterday from Google that someone had mentioned Smart Author Sites. It turns out that Corra McFeydon, a lit major with a blog, had read a previous blog entry here (Getting Personal on Your Author Website) and decided to start a conversation on her
Author Privacy: A Post About a Post About My Post Read More »
It used to be that a publisher promoted an author’s book. If an author wanted to do more, they hired a PR person who made phone calls and sent out copies of the book for review. How times have changed! Now, an author has to do nearly all of their publicity themselves! After all, you
Author Website … Author Blog … Facebook … Twitter: What’s the Point? Read More »
There are certain pages that are “givens” on author websites. Those include a bio page, a list of books published, a contact page, etc… But what really makes an author web site unique is those “special features” for readers. Things that make the site feel personal and give readers a chance to get an inside
Special Features for an Author Web Site Read More »
What’s the purpose of your author website? It’s probably to sell books. When you sell your book to an individual, you’re probably only selling one copy. But when you sell it to an educator — be it an elementary school teacher or a college professor — you could be selling a boatload of copies. So
Reaching Out to Educators on Your Author Website Read More »
You probably built your author website because you were trying to promote your first book. And, if you were smart, you built it around yourself as an author. That way, when you got future books published, you could easily promote those on the website as well. But what do you do between books? Do you
Keeping Your Author Website Active Between Books Read More »
One of the biggest challenges in developing a website — any type of website — is speaking to a variety of audiences. For instance, when I was working on developing a website for a private school, it was hard to make sure that current parents, potential parents, and alumni all felt like the website spoke
Finding a Balance Between Potential Readers and Previous Readers Read More »
