There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but here are some of the […]
Marketing Fiction Books on the Web Read More »
Do you have a media page on your author website? It’s purpose is to provide the media with the information they might need to feature you in their next piece. If you decide to have a press page on your website, here are some ideas about what it should include: Downloadable Cover Art (both in
Building Your Author Media Page/Press Kit Read More »
Authors are writers. Which means that most authors I work with don’t hesitate to write the copy for their own writer website. After all, a writer is a writer, right? Well, not necessarily. Now this doesn’t mean that authors shouldn’t be taking a stab at writing their own content. They should, because no one knows
Writing for Books vs. Writing for Author Websites Read More »
Earlier this week, I posted a blurb about what people are looking for on author websites. Today, I want to continue the thought and discuss Google Analytics and why every author website should have it. First, for those who aren’t familiar with it, Google Analytics is a free service offered by Google to anyone who
Why Author Websites Need Google Analytics Read More »
Ever wonder what people really look at on an author website? Or what makes them want to come back to the site regularly? We now have some insight. In browsing some other blogs and online conversations, I have amassed a list of the things that people say they most want to see on author web
What Do People Really Look at on Author Websites? Read More »
A special thank you to designer Sara Presenti at Your Inspiration Web for her thorough blog post about what NOT to do with a website. There may be a few things in here that I disagree with (and just a few), but most of what she says is spot-on. I can’t tell you how many
Tell-Tale Signs of an Amateur Author Website Read More »
For several years now, Amazon has had a feature called “Author Central Profile.” You may or may not have heard of it. That doesn’t say much about it, does it? But there are two big reasons why you should build a profile: First, it’s free (can’t beat that). Second, Amazon will create a profile for
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Many authors who are publishing their first book are still unsure as to whether their website should focus on them or on their book. Should it be JaneDoe.com or MyBookTitle.com? Should it look like the book cover or look like the author’s style? In 90% of the cases I come across, I recommend that we
Author Websites vs. Book Websites Read More »
I get asked this question a lot … Many authors aren’t sure whether to get their photo professionally taken, whether the photo should be a close-up or not, what the background should be, etc… Hopefully I can answer some of those questions here. First, I want to clarify that what we’re talking about here is
What Kind of Photo Should You Use on Your Author Web Site? Read More »
Thanks to a study conducted by Codex Group (which describes itself as as a “pollster for publishers”), we have some really interesting numbers about author web sites, how readers use them, and how books are purchased. The gist of the article is this: You need a website to promote yourself and sell books. Their numbers
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