It’s one of the things I push to all authors I work with: amass an email list. Facebook “likes” and “fans” only go so far. There’s nothing like a ready-made list of email addresses with people you can notify when you have a book signing, upcoming radio interview, or new book available on Amazon. That […]
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Most authors would kill to get 500 visits to their website in a month. But that’s exactly what Chip Wagar accomplished in December on his author website, AnAmericaninVienna.com. So how did he do it? Here’s what he had to say… Who built your website? How was the experience? Smart Author Sites. It was a great
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I need to start this post with a confession. I build author websites, not apps. So I’m a bit biased in writing this post. That said, I’m going to do my best to give you an honest opinion on this issue, with quotes from others in the field who know more than I do about
Authors: Should You Create a Website or a Mobile App? Read More »
Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily
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It’s 2013! And whether or not you’ve already broken your New Year’s resolutions, here’s a way that you can seriously improve your standing for the upcoming year. Sign up for Google Authorship! We all know that Google has completely taken over everything related to searches on the web. Which means that once they created Google+
Time to Sign up for Google Authorship! Read More »
I stumbled across a post on LinkedIn today. The title was: Book Giveaway: We are giving away 4 copies of this book! If you are interested, just send me your email and it will be sent to you as an Amazon gift! Interestingly, there were a few responses (already) from people hoping to get a
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There’s always room for improvement on an author website. Whether your site was built 10 years ago (in which case, it most definitely needs updating) or 10 months ago, there are always new and interesting things that can be done to both update and improve your site. Thanks to my trusty Internet and Marketing Report
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Want visitors to leave your website immediately? Want to not sell a lot of books? Want your author website to be a complete flop? Of course, I’m sort of kidding here. But the fact is that there are some tried-and-true mistakes that authors often make when building a website. I seem to tell my clients
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In today’s world of social media, some people like to proclaim that “email is dead.” They’re wrong. But all of this does mean that you might need to work a little bit harder at making your email efforts successful. Here are five things to keep in mind, courtesy of Internet & Marketing Report, as you
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Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on
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