I’ve said it before and I’ll say it again: writing for a website is absolutely nothing like writing a book. It’s sort of like asking a cardiologist to perform surgery on your foot. Similar fields? Sure. Same skillsets? Far from it. An author website can be an incredible tool that’s used to promote and sell […]
8 Tips for Writing Sales-Based Author Website Copy Read More »
Okay, so I’ve worked with published authors for the last six years, helping each of them build their own, successful author website. But what I have never been until now is a published author. Now, I am … sort of. I was recently contacted by a colleague, David Wogahn, who helps authors create e-books. I
Smart Author Sites Is Officially Published! Read More »
Okay, this post is nothing but a vent. It’s a vent from me — a writer and creator of websites for writers — about a social media world that is getting dumbed down. Quick. Take a look at what’s hot on YouTube, Facebook, and Pinterest. What’s getting the most “shares” and “likes”? No, it’s not
How’s a Writer to Thrive in Today’s Visual World? Read More »
This past week, Amazon added a new feature to the site. It’s author rank, and it basically ranks authors by books sold, much like it has always ranked reviewers for how their reviews are rated. Amazon calls this new feature, which is still in beta, the “definitive list of best-selling authors on Amazon.com” According to
What Is Amazon Author Rank and How Can You Climb It? Read More »
I came across a press release today about a new website/tool for authors, called Bublish, which claims to help connect them with new readers. If it works, it may become an essential piece of an author’s marketing campaign. Here’s the press release. Decide for yourself if it’s worth delving into. And if you’ve signed up
Bublish: A New Tool for Authors? Read More »
I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s author discussions. The topic? Creative
12 Creative Ideas for Promoting Your Book Online Read More »
I was reading my trusty “Internet and Marketing Report” this past weekend, and came across an article about 9 “can’t-afford-to-forget” elements on any website looking to sell something. An author website is no exception. With that in mind, here’s what they had listed, along with my author-slanted twist on each one. 1. Descriptive headline. I’ve
9 Elements Your Author Website Must Have Read More »
One of the recommendations that I give to all of my clients is that they include a place on their author website for fans to enter their email address and stay notified of upcoming events, etc… There are so many different things that an author can do with that email list, including setting everyone up
4 Ways to Improve and Increase Your Email Sign-Ups Read More »
It occurred to me recently that most of the authors that I work with have absolutely no idea what other clients are doing to drive traffic to their website … and how those efforts are paying off. With that in mind, I thought I would take a few minutes today to update you on some
Marketing Your Book: What Our Authors Are Doing Read More »
I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, for example, every time someone
4 Ways to Use Google Alerts to Your Advantage Read More »
