Remember the old days of publishing: you’d get your book picked up by a publisher and then some magical publicity department would start booking you to do lots of high-profile signings and readings at book stores, schools, etc… My, how times have changed. Nowadays, authors have to do all of their own online publicity. Unless […]
Are Author Readings/Signings Worth It Any More? Read More »
One of my clients (thanks, Chip Wagar!) sent me a link a few days ago. He thought this article might be a good tool for me to use to stress the importance of author websites in today’s world of Facebook/Twitter/LinkedIn. The article is called “Are You Digital Sharecropping Your Book Business.” I highly recommend it.
Why Only Doing Social Networking Can Be a HUGE Mistake for Authors Read More »
Every author wants to know how to get lots of traffic to their website (and ultimately, sell lots of books). Well, Askhari Hodari is a great example of that success. She is co-author of two books and has two websites (one for each book). Best of all, she gets nearly 9,000 pageviews a month on
Author Success Story: Askhari Hodari Read More »
On most author websites, it’s the most important thing: the link to buy the book. After all, if you’re not selling the book, then what’s the point? However, too many of the authors I work with don’t put enough oomph in their “Buy” link. Sometimes they create pages with no “Buy” link at all. Other
5 Ways to Make Your “Buy” Link Stand Out Read More »
William Eamon is a Regents Professor of History and dean of the Honors College at New Mexico State University. He’s also the author of Science and the Secrets of Nature: Books of Secrets in Medieval and Early Modern Culture and the co-editor of Beyond the Black Legend: Spain and the Scientific Revolution. In addition, he
Author Success Story: William Eamon Read More »
Several of my clients have asked me to send out newsletters to their mailing lists recently. But none of them seemed to understand exactly what a newsletter can do (or the information you can cull out of sending a newsletter). With that in mind, I thought it might be helpful to outline exactly what an
Author Newsletters: Tips, Misconceptions, and More! Read More »
Can social media really turn your book into a bestseller? Well, first and foremost, it has to be a good book. If it’s not, even the best marketing tactics won’t make you sell hundreds of thousands of copies. But using social media to your benefit can make the difference between a good book that doesn’t
Tweeting Your Way Onto the Bestseller List Read More »
It used to be that an author could just be an author: sitting at home and doing what they love. That’s no longer the case. Whether today’s authors are self-publishing or going through a publishing house, one thing is a given. They have to do their own promotion. Publishers will only put time and money
5 Ways to Market Yourself as An Author (Even If You Don’t Want to) Read More »
I came across this article on Publishers Weekly this morning. It talks about a firm’s new marketing strategy for authors, which allows them to promote books for a long period of time — not just the weeks leading up to and following a book’s release. Basically, the idea is this: the marketing firm builds a
7 Steps to a Group Author Website (With Lots of Traffic) Read More »
There’s no question that having an active presence on Facebook can increase an author’s visibility (and book sales!). But exactly how to make your Facebook presence lively and active can be harder than you think. Here are some words of advice, courtesy of Internet and Marketing Report, on how to do just that. 1. Be
4 Ways to Liven Up Your Author Facebook Presence Read More »
