We’ve already established that an author’s website should contain interesting content above and beyond what’s in the book. But for some people, it’s a challenge to figure out just what that is. Sure, if you’re a doctor who writes about health-related issues, it’s a no-brainer. You should blog and answer questions about health. But what […]
Writers Writing for Writers Read More »
Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author making the rounds among bloggers
So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
7 Easy (and Free) Ways to Drive Traffic to Your Author Website Read More »
For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for readers. The benefits of that
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When you’re building your author web site, do you spend any time thinking about how much information to share about yourself? About what email address to give out? About what might happen if you share too much? If not, maybe you should. For some authors, these are obvious questions. For instance, one author I’ve worked
Personal Information, Safety and Your Author Website Read More »
Earlier this week, I posted a blurb about what people are looking for on author websites. Today, I want to continue the thought and discuss Google Analytics and why every author website should have it. First, for those who aren’t familiar with it, Google Analytics is a free service offered by Google to anyone who
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Ever wonder what people really look at on an author website? Or what makes them want to come back to the site regularly? We now have some insight. In browsing some other blogs and online conversations, I have amassed a list of the things that people say they most want to see on author web
What Do People Really Look at on Author Websites? Read More »
I’ve posted many times before about why an author needs a blog and how it can really help in terms of site traffic, book sales, etc… But many authors aren’t sure what to do with a blog. “What should the theme of my blog be?” … “How do I get people to comment?” … “How
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Still not convinced that you should have your own author website or book website? Phyllis Zimbler Miller, marketing guru, book author, and owner of the Internet Marketing company www.MillerMosaicLLC.com, recently wrote an article called “Why Book Authors Need Their Own Websites.” Here’s an abbreviated version of the list of reasons she gave: If you use
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I recently came upon a post in The online journal of writer Jon Gibbs. He proposes that an author’s blog should be completely separate from their website. Here’s how he sums it up: “From a strictly self-promotional point of view, there are two types of people in the world: those who’ve at least heard of
Do Blogs Belong on Writers’ Websites? Read More »
