By pure coincidence, I came across three articles today that all, in different ways, conveyed the same message. Self-publishing is the way to go. Why? Well, let’s go over what we can learn from each of these pieces… 1. In this infographic, we learn that self-published authors are now selling more books than the big […]
Should I Self Publish? The Answer Seems to Be … Read More »
Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four directions that I’ve seen authors
What’s Your Author Brand? Read More »
As hard as it is to believe, it’s Labor Day weekend already. August has come and gone. With that in mind, here’s a summary of the best links we found in the month of August. These are must reads for authors who want to take book marketing to the next level. 1. Creating a Social
August Round-Up: 5 Must Reads for Authors Read More »
Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of the challenges many authors have
One Author Social Media Campaign Gets Creative Read More »
Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. Seuss book. Here’s a summary
Creating a Social Media Hashtag Campaign to Promote Your Book Read More »
Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common recommendations for fiction authors? A
Creating a Book Secrets Page on Your Author Website Read More »
I can’t believe June has come and gone already! So in case you missed it … here are the five must-reads for authors from the month of June. 1. Facebook Advertising for Authors, by Mark Dawson: Part 1 Reedsy Blog June 4, 2015 2. How to Sell Out a Book Signing Without Being a Celebrity Build
June Round-Up: 5 Must-Reads for Authors Read More »
Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors ask me, “Should I sell
“Should I Sell the Book Myself?” Read More »
Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips
5 Author Must Reads From May Read More »
I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, that’s almost always a resounding
Should I Be Running a Paid Social Ad Campaign? Read More »
