Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/ […]
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s
4 Ways to Use Video for Online Book Promotion Read More »
I admit it. I was wrong. I have told you in previous blog posts that it’s never too early to build an author website. Well … it’s time for a mea culpa. I recently was working with an author who clearly had a lot of work to do before she was ready to build a
5 Things You Need BEFORE You Build an Author Website Read More »
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be stunning. Sure, a stunning website is a good thing. In fact, it’s often a great thing. But many authors
The 3 Most Common Author Website Myths Read More »
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking assistance to our services. A lot has changed in the world of author websites (and websites in general)
5 Things That Have Changed Author Websites in 2013 Read More »
Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden, today’s world of self-published authors, Amazon, and online reviews have turned the concept of book reviews upside down. With that in
9 Ways to Get Book Reviews (Not All of Them Ethical) Read More »
For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on helping organizations, their brands and
5 Things CoverCake Has Taught Me About Books and Social Media Read More »
