Okay, so you’ve built an author website. Congratulations! But just because the site is live doesn’t mean that people will find it. Here’s what you need to know about all the ways people can and will find your site, and what you can do to increase the odds of it happening. 1. Search engines. Optimize your […]
10 Ways a Reader Can Find Your Author Website Read More »
I came across a really interesting conversation on LinkedIn this morning. The question: What are the most ridiculous myths you’ve heard about writing and writers. Here are the responses I’ve found (so far). And please use the comments section at the bottom to share your own! That people don’t judge a book by it’s cover.
The Most Ridiculous Myths About Writing and Writers Read More »
I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking doesn’t work for authors. On the contrary, it has become an essential part of an author’s promotional plan. This is especially
Author Social Media Tip: Know Your Audience! Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
If you’ve written a science fiction book … or a military history book … or a chick-lit book (you get the point), then this is obviously a genre that you enjoy and that you’re familiar with. In this post, I will explain why and how you should utilize that knowledge and interest to help promote
3 Benefits to Reading (and Recommending) Other Books in Your Genre Read More »
Authors are willing to try a lot of things to promote their books. Giving copies away for free is one of them. That’s not to say that free book giveaways are a bad thing. In fact, there are some significant benefits to doing so. Here’s what you need to know about the potential positives and
Book Giveaways: The Good, the Bad and the Ugly Read More »
This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk about the benefits of each of the major types of sites that authors build and how to
Do You Want a Book Site, an Author Site … or Something Else? Read More »
One of the most important elements of an author website is an easy way (ideally with one click) for a site visitor to take the plunge and buy the book. But that’s easier said than done: not in a technical sense, of course (setting up a link is easy), but in terms of deciding which
Buy the Book Links: What’s an Author to Do? Read More »
I seem to spend a lot of time discussing social media lately. That’s because … well … it has become a crucial part of an author’s online marketing plan. And yet, many authors continue to avoid social media at all costs, or worse, make some serious mistakes while investing their time and energy in social
5 Common Social Media Mistakes Authors Make Read More »
You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways to do just that… 1.
5 Ways to Integrate Social Media Into Your Author Website Read More »
