One of the first things that I recommend authors do on their website is collect email addresses. After all, there’s nothing more valuable to you than contact information on someone who may want to buy your book, or your next book, or tell their friends about your next book. You get the picture. But I […]
Blog Feeds and Newsletters and Emails, Oh My! Read More »
Look, I’m a big fan of blogs. They’re a great way to interact with readers, build followers, and drive traffic to your website. But just because you keep your blog updated doesn’t mean that you should neglect the rest of your website! Here are some other areas of author websites that you should be keeping
Forget Your Blog! 6 Other Areas of Your Author Website That Need Updating Read More »
Just about every author thinks that they book they’ve written is a wonderful piece of work. Sometimes they’re right. Sometimes, they’re not. But that’s for another day. Unless the author website reflects the quality of the book, an author is shooting himself in the foot. With that in mind, here are some interesting points from
5 Common Author Website Mistakes Read More »
I belong to several author groups on LinkedIn. I love offering tips and advice to authors who are just starting out (usually, advising them to build a website and/or start blogging). However, I also get a lot of great ideas from those groups, too. After all, there’s nothing like authors helping other authors. With that
10 Creative Ways to Build Buzz About Your Book Read More »
Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. But there are certain types
5 Ways to Get Your Posts “Shared” on Facebook Read More »
When I’m working with an author to create an effective homepage, one of the things that I always ask a writer to do is create a book teaser … something that really whets the appetite of a visitor in the few seconds that you have their attention. Then you give them links to read more
How to Write the Perfect Book Teaser Read More »
Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you can do to get your
3 Ways to Use Your Website to Sell Your Book … Before You Even Write It Read More »
I just read a great blog post this morning. It was by Sonia Marsh, author of the forthcoming travel memoir, Freeways to Flip-Flops: Our Year of Living Like the Swiss Family Robinson. Sonia’s premise is one that I have focused on in previous blogs: Building a successful author website is about providing valuable information to
4 Steps to Building a Successful Author Platform Online Read More »
Authors tend to spend a great deal of time designing and perfecting their homepage. They treat it just like a book cover, as authors often assume that this is the page that people see first, and it’s the one that will determine whether someone decides to stay or go. Well, that’s only partially true… You
Why Your Homepage Isn’t as Important as You Think Read More »
Talk about a chicken-and-egg situation. You have to design and build a website. You also have to get traffic there. Which should you do first? Which is more important? Well, they’re equally important. And obviously building the site should come first. But here’s the catch: if you don’t build it the right way, all the
6 Ways to Turn Site Visitors Into Readers Read More »
