I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions. […]
Why a Writer Needs to Be More Than a Writer Read More »
I came across an interesting article this morning in my trusted Internet & Marketing Report newsletter. It talked about a survey that was run on Facebook, asking the Facebook fans of various companies exactly what they want most when becoming a “fan” or following someone on Facebook. Here’s what they say they’re expecting from the
6 Ways That Authors Should Be Using Facebook Read More »
So you have a book and a website. You may even be getting some great feedback on them. But how do you go from a few people telling you that you’re a great writer to actually being a successful author? Thanks to browsing a few conversations within author groups, I have amassed the following quotes
Getting Media Attention for Your Book Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping people like us informed about
Changes to Facebook and How They Will Affect You Read More »
I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple Web sites to social media,
Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’ Read More »
Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post wherever you can: LinkedIn, Twitter,
Authors: Avoid the ‘Link Dump’ Read More »
This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know is how he got so
Author Success Story: Mark Hamel Read More »
If you’re an author using Facebook (and really, I hope you are), then you need to look at social networking as a piece of your business. That means analyzing it — just like you would any other advertising initiative — to determine what’s working and what’s a waste of your time. Enter Facebook Insights. Much
Why All Authors Should Be Using Facebook Insights Read More »
Every author wants to build a website that generates thousands of visitors (and hopefully, thousands of books sold). Richard Bard has done just that. In the five weeks since his website launched, he’s had 5,000 visitors and over 9,000 pageviews. That’s impressive! Richard has also been kind enough to take the time to answer some
Author Success Story: Richard Bard Read More »
