I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well […]
5 Book Marketing Mistakes That Cost You Sales Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know is how he got so
Author Success Story: Mark Hamel Read More »
One of my clients (thanks, Chip Wagar!) sent me a link a few days ago. He thought this article might be a good tool for me to use to stress the importance of author websites in today’s world of Facebook/Twitter/LinkedIn. The article is called “Are You Digital Sharecropping Your Book Business.” I highly recommend it.
Why Only Doing Social Networking Can Be a HUGE Mistake for Authors Read More »
Can social media really turn your book into a bestseller? Well, first and foremost, it has to be a good book. If it’s not, even the best marketing tactics won’t make you sell hundreds of thousands of copies. But using social media to your benefit can make the difference between a good book that doesn’t
Tweeting Your Way Onto the Bestseller List Read More »
It used to be that an author could just be an author: sitting at home and doing what they love. That’s no longer the case. Whether today’s authors are self-publishing or going through a publishing house, one thing is a given. They have to do their own promotion. Publishers will only put time and money
5 Ways to Market Yourself as An Author (Even If You Don’t Want to) Read More »
The internet is a vast world. There are millions of websites, any of which could be talking about you and/or your book right now. So how is an author supposed to know what’s being said? Or worse, how to find the source of incorrect information? Thankfully, there are a few things you can do to
Authors: Monitor What’s Being Said About You and Your Book Read More »
It’s a rare breed of author who has thousands of names on their email list and just as many followers on Facebook and Twitter. Most authors have either built a website and are just getting into social networking, or have been active on social networking sites and are just now creating a website and building
3 Creative Ways to Sync up Your Email List, Social Networking Followers Read More »
We continue our series on successful author websites by featuring Allie Phillips, author and animal rights advocate. Her website, www.AlliePhillips.com, aims to teach people how they can make a difference in the lives of animals (and sell her book, of course!). It gets close to 1,000 hits each month. So how did she do it?
Author Success Story: Allie Phillips Read More »
It’s a common complaint I get from authors today: “How am I supposed to find the time to invest in all these social networking sites?” I can’t say I have a great answer for that. But one thing I can do is advise authors as to which social networking sites may be most effective for
Facebook vs. LinkedIn vs. Twitter for Authors Read More »
