It’s a rare breed of author who has thousands of names on their email list and just as many followers on Facebook and Twitter. Most authors have either built a website and are just getting into social networking, or have been active on social networking sites and are just now creating a website and building […]
3 Creative Ways to Sync up Your Email List, Social Networking Followers Read More »
It has been an interesting topic of conversation over the last few weeks: “The End of Social Media?” And while that’s a little dramatic (and we aren’t about to say that authors should stop using Facebook, Twitter and LinkedIn — that’s practically career suicide nowadays!), it may be time to start thinking about what you’re
Is Social Media on the Decline? Read More »
I recommend that every author create a profile on Facebook, garner friends and/or fans and then start posting, posting, posting! But what you may not know is this: Your posts don’t necessarily show up on the walls of those friends and fans that you’ve amassed. Just like Google has a secret back-end system through which
3 Ways to Make Your Facebook Efforts Pay Off Read More »
There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need
Think Beyond Bookstores When Marketing Your Books Read More »
One of the best things an author can do through an online presence — be it a website or social networking — is build followers. This becomes your ready-made marketing list — people you can pitch your book to, inform of your next book, and share your success stories. How many followers you have can
4 Reasons a Reader Will Become a Follower Read More »
I came across an article in The Internet and Marketing Report this week that talks about the latest trend in log-ins/registrations: social sign-ins. But what are social sign-ins and how should authors use them? You know how you’ve spent the last fifteen years setting up usernames and passwords on every website you visit — from
Why Authors Should Offer Social Sign-In Options Read More »
Remember when publishing was limited to a stuffy breed of executives in New York or San Francisco who read manuscripts over $5 cups of coffee? Boy how times have changed. Self-publishing has grown exponentially in the last 10 years. So has social networking sites for authors which allow aspiring writers to submit their own works
Publishing and Social Media: The Lovefest Continues Read More »
This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate
The Best Author Facebook Page I’ve Ever Seen Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
One great way to keep your website interactive and reader-friendly is to include testimonials from actual readers on your author website. Not to mention the fact that new visitors are more likely to buy your book when they see that others have enjoyed it. But that’s easier said than done… after all, how do you
4 Ways to Get Reader Testimonials for Your Author Website Read More »
