Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the answer is pretty easy. Blog […]
What Should Fiction Authors Blog About? Read More »
You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has completely taken over as the
Another Reason for Authors to Use Facebook Read More »
I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She doesn’t even know how to
Why Email Newsletters Are Still Important Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
Thanks to a poll by The Book Publicity Blog, as well as some comments on their blog post about the poll results, I was able to amass this list of annoyances that readers just can’t stand on their author websites. Are you guilty of any of these? 1. Flash intro pages. You should NEVER make
7 Author Website No-Nos and Pet Peeves Read More »
Authors: I need your help! You’d be amazed how many social networking sites there are out there for authors and their readers. I certainly was… As part of a marketing project for a client, I spent some time this week scouring the web for such sites. Many of them are very similar in how they
Social Networking Sites for Authors: What Works? Read More »
I came across a blog post the other day on problems that people run into in choosing, creating and sharing their URLs. With that in mind, here’s my take on how to make sure your do your author website URL properly. First, let’s define a URL for those of you who are sick of ATMs
Perfecting the URL of Your Author Website Read More »
Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author making the rounds among bloggers
So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
7 Easy (and Free) Ways to Drive Traffic to Your Author Website Read More »
For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for readers. The benefits of that
Building a Long-Term Relationship With Your Readers Read More »
