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Authors: Where’s Your Message? If It’s Not on Your Homepage, You’re Missing Out

One of the things I frequently recommend for an author homepage is a “welcome” message, in which you give first-time visitors a good understanding of who you are, what you write about, and what people will get out of your book and your website. It’s Marketing 101: If a visitor can’t figure out the point …

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Think Beyond Bookstores When Marketing Your Books

There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need …

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