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5 Ways to Market Yourself as An Author (Even If You Don’t Want to)

It used to be that an author could just be an author: sitting at home and doing what they love. That’s no longer the case. Whether today’s authors are self-publishing or going through a publishing house, one thing is a given. They have to do their own promotion. Publishers will only put time and money …

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Authors: Where’s Your Message? If It’s Not on Your Homepage, You’re Missing Out

One of the things I frequently recommend for an author homepage is a “welcome” message, in which you give first-time visitors a good understanding of who you are, what you write about, and what people will get out of your book and your website. It’s Marketing 101: If a visitor can’t figure out the point …

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Authors: Think Beyond ‘Read More’ and ‘Click Here’

You guys are writers! You’re creative with words! Maybe it’s time to break out of the mold when it comes to link text on your website. If you browse 50 author websites, you’ll probably find the words “Click here” … “Read more” and “Buy Now” appearing hundreds of times. Because it’s easy. It’s clear. It’s …

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Think Beyond Bookstores When Marketing Your Books

There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need …

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