I came across an article in The Internet and Marketing Report this week that talks about the latest trend in log-ins/registrations: social sign-ins. But what are social sign-ins and how should authors use them? You know how you’ve spent the last fifteen years setting up usernames and passwords on every website you visit — from […]
Why Authors Should Offer Social Sign-In Options Read More »
One of the most important decisions that’s made in the process of designing an author website is how much the site should resemble the book cover. In an attempt to answer that question, here’s a list of dos and don’ts, based on my personal experience with authors: Do put yourself in the position of a
Authors: Does Your Website Look Too Much (or Too Little) Like Your Book Cover Read More »
When you build your author website or blog, you hope that someday it will be hopping with people and full of conversation and debate. But there’s a potential downside to your site becoming so popular: the isolation of new visitors. Some author websites feature blog entries or conversations that date back for months. When someone
Authors: Don’t Let Visitors Feel Left Out Read More »
Some authors erroneously think that developing a website is all they need to do to create an online presence for themselves. And some web designers and developers reinforce that idea by focusing all their efforts on the process of building the website (because that’s all they know how to do) and ignoring everything that needs
The 3 Keys to Long-Term Relationship Between an Author and His Website Read More »
I know I’ve written about this a lot, but every time I see another expert backing up what I’ve had to say, I feel the need to post again on the subject. Today’s post is in reference to an interview with Annik LaFarge on TheBookDoctors.com. Her bio there reads as follows: “Annik is the author
Does an Author Really Need a Website? Duh! Read More »
I have a love/hate relationship with audio and video on an author’s website. Multimedia can be a great asset on a website, but it can also be the thing that makes people leave the site the fastest. But more on that later. First, here are some valuable ways that an author can choose to use
The Role of Audio and Video on Author Websites Read More »
Okay, it’s not like me to write a headline that’s a play-on-words (in fact it’s generally a web no-no). But I couldn’t resist 🙂 The purpose of this post is to point out how the time of day that you choose to do things on the web can make a world of difference. So next
Authors: ‘Time’ Is of the Essence Read More »
An article in a recent issue of Internet and Marketing Report reinforced something that I’ve been saying for a while: When it comes to website content, keep text brief! Now don’t take this personally, but keeping text short can be quite a challenge for authors 🙂 Here’s why you need to do it, though. According
Author Website Content: Keep Things Short and Sweet Read More »
I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
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