An article in a recent issue of Internet and Marketing Report reinforced something that I’ve been saying for a while: When it comes to website content, keep text brief! Now don’t take this personally, but keeping text short can be quite a challenge for authors 🙂 Here’s why you need to do it, though. According […]
Author Website Content: Keep Things Short and Sweet Read More »
I’ve worked with hundreds of authors in the last five years. Some of them ask for my feedback on what they’ve written for the website before we go live. Which is great — it’s always good to have someone who knows the web world offer their two cents on things. And then I have other
Should Author Websites Have Editors? Read More »
This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate
The Best Author Facebook Page I’ve Ever Seen Read More »
I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
How Any Author Can Prepare for a Successful Book Launch in 2011 Read More »
One great way to keep your website interactive and reader-friendly is to include testimonials from actual readers on your author website. Not to mention the fact that new visitors are more likely to buy your book when they see that others have enjoyed it. But that’s easier said than done… after all, how do you
4 Ways to Get Reader Testimonials for Your Author Website Read More »
If you’ve ever looked at web traffic statistics, you’ll know that a shockingly-high number of people visit one page of a website and then leave without ever clicking around. But why is that? What are websites doing wrong? Author websites included… Here are six ways to present your information online, courtesy of Internet and Marketing
6 Tips for a Sticky Author Website Read More »
Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the answer is pretty easy. Blog
What Should Fiction Authors Blog About? Read More »
Did you know that Wikipedia is one of the most popular ways of doing research on the web? In some ways, that’s kind of crazy. After all, it’s not experts who post information on Wikipedia — covering everything from the Berlin Wall to the history of the Slinky toy. It’s your average guy who creates
Authors: Create Your Own Wikipedia Page Read More »
