Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue to add to this as […]
How Do You Drive Content to Your Author Website or Blog? Read More »
I just finished reading a great post by a woman named Sonia Marsh. It was titled A Successful Way to Build Your Author Platform. I’m going to take a few ideas from that article and give them a slightly different angle: how to build an author blog that can get your name and profile out
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I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
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I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
The Key to a Successful Nonfiction Author Website? Content, Content, Content Read More »
Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the word about your book is
New Tool Tracks Social Media Book Data Read More »
A GREAT article was released over the weekend in the Houston Chronicle. In it, they covered a variety of authors and the creative things each of them are doing to promote their books. Here are some highlights … don’t be afraid to steal ideas! Kayt Sukel Author of Dirty Minds: How Our Brains Influence Love,
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The short answer? As little as possible. We know that you want to make money off of your book. But before you can become a bestselling author, you have to create a little buzz for yourself. The best way to start doing that is to allow people to read your book for dirt cheap. If
How Much Should You Charge for Your E-Book? Read More »
Everybody wants to spread the word about their book. And getting good reviews is the best way to do that. But getting your book reviewed isn’t always easy. Or cheap. Here are some ideas on how to improve your chances of getting kick-ass book reviews. 1. Reach out to bloggers. This is one of the
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We know that self-publishing is the fastest-growing segment of the publishing industry. We also know that the Apple iStore is one of the most common places for purchasing self-published e-books. Well, we shouldn’t be surprised that the two are now meeting … and turning an industry upside-down to boot. At their most recent presentation, Apple
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Remember when blogging was all the rage for authors? Well, it still is an essential (I recommend that all authors blog), but it seems that the latest version of blogging is in the form of audio. They’re podcasts. According to an article in Publishers Weekly, more and more authors are using podcasts, “as a way
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