We build author websites all the time, and every one of them (at least for an author who already has a book published) includes one or more links to “buy the book.” After all, that’s one of the primary goals of an author website, right? However, selling books online isn’t as cut and dry as […]
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Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue to add to this as
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I just finished reading a great post by a woman named Sonia Marsh. It was titled A Successful Way to Build Your Author Platform. I’m going to take a few ideas from that article and give them a slightly different angle: how to build an author blog that can get your name and profile out
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I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
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I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
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Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
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I often deal with authors who are struggling with the issue of whether or not to sell their book themselves: be it an ebook or a paper book. As always, there are benefits and drawbacks of each. Hats off to Gary McLaren, author of “The Indie Author’s Guide to Publishing Ebooks” for his recent blog
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I thought that title might get some attention. But seriously, a client sent me a link a few days ago to an article titled How I Became a Best-Selling Author, posted on Yahoo Finance. Here are some of the highlights from the article, which follows one woman’s “unlikely road to a hit novel.” Five years
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Kudos to FreePublicityGroup.com for creating this great video with some wonderful points about building author website. In short, it very much illustrates a point I’ve been making for years: it takes a lot more than just good design. Watch the video below for some more helpful advice:
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I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
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