I’ve said it many times before: it’s waaaaayyyy easier to market a nonfiction book than it is fiction. The reasons are numerous: 1. People are searching for books on specific topics. They find those books. No one is searching for a good novel, so a fiction book has to find them. 2. Nonfiction writers have […]
Creative Ways to Market Your Fiction Book Read More »
I read another great piece in Internet and Marketing Report today. This article focused on the most common mistakes people make using — or not using — social media. I’m going to relay some of this information, putting an author slant on it, of course. Mistake #1: Waiting too long to get started Are you
5 Most Common Social Media Mistakes Authors Make Read More »
I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
The 4 Online Secrets to a Successful Author Platform Read More »
Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the word about your book is
New Tool Tracks Social Media Book Data Read More »
A GREAT article was released over the weekend in the Houston Chronicle. In it, they covered a variety of authors and the creative things each of them are doing to promote their books. Here are some highlights … don’t be afraid to steal ideas! Kayt Sukel Author of Dirty Minds: How Our Brains Influence Love,
How Successful Authors Are Promoting Their Books Read More »
The short answer? As little as possible. We know that you want to make money off of your book. But before you can become a bestselling author, you have to create a little buzz for yourself. The best way to start doing that is to allow people to read your book for dirt cheap. If
How Much Should You Charge for Your E-Book? Read More »
Everybody wants to spread the word about their book. And getting good reviews is the best way to do that. But getting your book reviewed isn’t always easy. Or cheap. Here are some ideas on how to improve your chances of getting kick-ass book reviews. 1. Reach out to bloggers. This is one of the
5 Great Ideas for Getting Your Book Reviewed Read More »
Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
3 Ways to Make the Most of Facebook Read More »
I thought that title might get some attention. But seriously, a client sent me a link a few days ago to an article titled How I Became a Best-Selling Author, posted on Yahoo Finance. Here are some of the highlights from the article, which follows one woman’s “unlikely road to a hit novel.” Five years
How to Become a Bestselling Author Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
