I have written more posts than I can count on author blogging: how to do it, when to do it, and why to do it. It seems that I’m not alone. A blogger with Infinity Publishing — a self-publishing company with which we have a partnership — thinks the same way. Today, I present you […]
Why — and How — Authors Should be Blogging Read More »
It’s one of the greatest challenges of an author website: keeping it both active and interactive. It’s easy to just build a site with your bio, your book descriptions, etc…. But why would a reader continue to come back to a site like that? That’s where interaction comes in. It’s important that an author continue
4 Ways to Make Your Author Website Interactive Read More »
Let me start this post by saying that I just read one of the best blog posts ever! It was written by an author, Roni Loren, and I highly recommend that every author read it. The subject? How make an author website unique and interesting. Some of these ideas are ones that I’ve been pitching
The Whys and Hows of Making Your Author Website ‘Sticky’ Read More »
We build author websites all the time, and every one of them (at least for an author who already has a book published) includes one or more links to “buy the book.” After all, that’s one of the primary goals of an author website, right? However, selling books online isn’t as cut and dry as
3 Options for Selling Your Books Online Read More »
Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue to add to this as
How Do You Drive Content to Your Author Website or Blog? Read More »
I just finished reading a great post by a woman named Sonia Marsh. It was titled A Successful Way to Build Your Author Platform. I’m going to take a few ideas from that article and give them a slightly different angle: how to build an author blog that can get your name and profile out
4 Tips for Building a Successful Author Blog Read More »
I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
The 4 Online Secrets to a Successful Author Platform Read More »
I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
The Key to a Successful Nonfiction Author Website? Content, Content, Content Read More »
Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
3 Ways to Make the Most of Facebook Read More »
I often deal with authors who are struggling with the issue of whether or not to sell their book themselves: be it an ebook or a paper book. As always, there are benefits and drawbacks of each. Hats off to Gary McLaren, author of “The Indie Author’s Guide to Publishing Ebooks” for his recent blog
Should You Sell Your eBook Through Your Website? Read More »
