Every author I speak to is different … in so many ways: Knowledge of SEO is one of them. I talk to some authors who have never heard of search engine optimization and don’t understand why it’s important. Others tell me that they’ve already written their metadata. Regardless of your level of SEO expertise, the […]
Search Engine Optimization MUSTS for Author Websites Read More »
Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post wherever you can: LinkedIn, Twitter,
Authors: Avoid the ‘Link Dump’ Read More »
I came across a discussion today on a LinkedIn group for authors. The conversation was started by the following question: How do you find people to read your blog – and on a consistent basis? Here are some of the responses I found to be most interesting. I hope you find them helpful, too. —–
How to Drive Traffic to Your Blog: Ideas from Authors Themselves Read More »
This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know is how he got so
Author Success Story: Mark Hamel Read More »
Websites should be fun places to visit. They should be full of stories, tips, ideas, and things that can improve your life. Unfortunately, most author websites don’t do that. Too many authors use their website more as a portfolio — a place to feature their work and themselves, but not really offer anything of value
8 Ways to Make Your Author Website Less Boring Read More »
Every author wants to build a website that generates thousands of visitors (and hopefully, thousands of books sold). Richard Bard has done just that. In the five weeks since his website launched, he’s had 5,000 visitors and over 9,000 pageviews. That’s impressive! Richard has also been kind enough to take the time to answer some
Author Success Story: Richard Bard Read More »
It’s one of the most important aspects of building and maintaining a website: creating new content. Without it, an author website is nothing but a static portfolio that people may visit once, but they’re certain not to return. Yes, folks, creating new content is super-important. Not only does it help to get people to return
The Importance of Author Website Content (and How to Create It) Read More »
One of my clients (thanks, Chip Wagar!) sent me a link a few days ago. He thought this article might be a good tool for me to use to stress the importance of author websites in today’s world of Facebook/Twitter/LinkedIn. The article is called “Are You Digital Sharecropping Your Book Business.” I highly recommend it.
Why Only Doing Social Networking Can Be a HUGE Mistake for Authors Read More »
Every author wants to know how to get lots of traffic to their website (and ultimately, sell lots of books). Well, Askhari Hodari is a great example of that success. She is co-author of two books and has two websites (one for each book). Best of all, she gets nearly 9,000 pageviews a month on
Author Success Story: Askhari Hodari Read More »
On most author websites, it’s the most important thing: the link to buy the book. After all, if you’re not selling the book, then what’s the point? However, too many of the authors I work with don’t put enough oomph in their “Buy” link. Sometimes they create pages with no “Buy” link at all. Other
5 Ways to Make Your “Buy” Link Stand Out Read More »
