One of the most important decisions that’s made in the process of designing an author website is how much the site should resemble the book cover. In an attempt to answer that question, here’s a list of dos and don’ts, based on my personal experience with authors: Do put yourself in the position of a […]
Authors: Does Your Website Look Too Much (or Too Little) Like Your Book Cover Read More »
I know I’ve written about this a lot, but every time I see another expert backing up what I’ve had to say, I feel the need to post again on the subject. Today’s post is in reference to an interview with Annik LaFarge on TheBookDoctors.com. Her bio there reads as follows: “Annik is the author
Does an Author Really Need a Website? Duh! Read More »
Recently a blogger for Publishers Weekly, Barbara Vey, wrote a piece about what she likes and doesn’t like on author websites. The full post is here, but I thought I’d include the highlights: DO have a website in the first place! Quote: “To me, being an author is a business and as a business you
Author Website Do’s and Don’ts Read More »
Okay, it’s not like me to write a headline that’s a play-on-words (in fact it’s generally a web no-no). But I couldn’t resist 🙂 The purpose of this post is to point out how the time of day that you choose to do things on the web can make a world of difference. So next
Authors: ‘Time’ Is of the Essence Read More »
An article in a recent issue of Internet and Marketing Report reinforced something that I’ve been saying for a while: When it comes to website content, keep text brief! Now don’t take this personally, but keeping text short can be quite a challenge for authors 🙂 Here’s why you need to do it, though. According
Author Website Content: Keep Things Short and Sweet Read More »
I’ve worked with hundreds of authors in the last five years. Some of them ask for my feedback on what they’ve written for the website before we go live. Which is great — it’s always good to have someone who knows the web world offer their two cents on things. And then I have other
Should Author Websites Have Editors? Read More »
I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
How Any Author Can Prepare for a Successful Book Launch in 2011 Read More »
One great way to keep your website interactive and reader-friendly is to include testimonials from actual readers on your author website. Not to mention the fact that new visitors are more likely to buy your book when they see that others have enjoyed it. But that’s easier said than done… after all, how do you
4 Ways to Get Reader Testimonials for Your Author Website Read More »
