Like it or not, mobile is the wave of the future. As each year goes by, a larger and larger percentage of people surfing the web are doing it on a smartphone. This further enhances the need for every author to have a mobile-friendly design. But, apparently, having a functional mobile version of your author […]
Another Reason to Perfect the Mobile Version of Your Author Website Read More »
Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
April Round Up: 6 Must-Reads for Authors Read More »
Spring has spring, and that puts us in a pretty good mood. With that in mind, we are launching this “Ask us anything!” blog post. The team here at Smart Author Sites has over three decades of experience working on the web — most of those years specifically building and maintaining author websites. We are strategists,
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You may or may not have heard the term “landing page” in the context of an author website. But you very well may not know exactly what a landing page is. It’s time to learn! What Is a Landing Page? The term “landing page” refers to where someone will enter, or “land,” on your website. And
What Is a Book Landing Page and Do You Need One? Read More »
There have been a lot of good pieces of content published over the past month — many of which I highly recommend for authors. Here’s a quick round-up of our five favorites (in addition to our own, of course). Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses. New York Times, December 28 Set book marketing goals
December Author Round-up: Must Reads for the New Year Read More »
It’s the first thing you do when you decide to create an author website. It also may be the most important: choosing your domain name. Here are six things to keep in mind when you make that big decision. 1. What’s the purpose of the site? Is this a book-focused site, a series-focused site or an
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I often have authors ask me this question: “Can I sell books through my author website?” The answer is a resounding yes. In fact, there are a multitude of ways to do it. Here are your options. 1. Sell the book yourself through an online shopping cart. An online shopping cart allows you to sell
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There are lots of things that are givens on author websites, like details on the book or books, an author bio, a contact form, etc… But what makes author websites truly different and appealing is something that goes above and beyond. That’s why I always recommend that authors include bonus material on their site. Why
J.K. Rowling Sets and Example on Bonus Material for Author Websites Read More »
Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
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