Okay, it’s not like me to write a headline that’s a play-on-words (in fact it’s generally a web no-no). But I couldn’t resist 🙂 The purpose of this post is to point out how the time of day that you choose to do things on the web can make a world of difference. So next […]
Authors: ‘Time’ Is of the Essence Read More »
This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate
The Best Author Facebook Page I’ve Ever Seen Read More »
I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
How Any Author Can Prepare for a Successful Book Launch in 2011 Read More »
Did you know that Wikipedia is one of the most popular ways of doing research on the web? In some ways, that’s kind of crazy. After all, it’s not experts who post information on Wikipedia — covering everything from the Berlin Wall to the history of the Slinky toy. It’s your average guy who creates
Authors: Create Your Own Wikipedia Page Read More »
There’s one particular type of question I’ve been getting from clients lately as we work on developing their homepage. The question sometimes manifests itself as “Why is there an ‘About the Author’ link in the navigation if there’s also a short bio on the homepage?” Or it’s “What’s the difference between the ‘About the Book’
Homepage Content vs. Navigation: Duplication Is Okay! Read More »
Sometimes, I’m at a loss as to what to blog about. This week, not so much. There’s been a theme in my correspondence with clients this week and it’s this: Google continues to baffle all of us! I had one client this week email me in a panic. His website (which only launched about a
Solving The Google Mystery Read More »
You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has completely taken over as the
Another Reason for Authors to Use Facebook Read More »
I came across a really interesting blog entry today on The WM Freelance Writers’ Connection. In it, blogger and author Angela Atkinson talks about a contest she had on her own site (with the three winners getting free copies of her e-book), asking readers for the best and most unique marketing ideas they could muster.
New and Innovate Ways to Sell Yourself and Your Books Read More »
