Search engine optimization (SEO) seems to be a theme this week with my clients. Some wanting to start doing it. Some asking questions about it. Others just completely misunderstanding it. For instance, I had a client earlier this week who asked me to redirect a second URL that she’d purchased to her site. I did […]
6 Common Misconceptions About Search Engine Optimization Read More »
If you’re a smart author — and all our Smart Author Sites clients are 🙂 — you’ll have your website up-and-running well before your book is published. In fact, your website may have even helped to get your book published. But exactly what should an author be doing with the website for the months leading
6 Tips for Pre-Selling Your Book Read More »
There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by a friend A good book
3 Reasons Why an Author Website Really Helps Sell Books Read More »
Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more challenging than you think. Facebook
6 Tips for Promoting Your Book and Website Through Facebook Read More »
In doing my weekly browsing of any and all articles, blog posts, etc… related to author websites, I came across a HUGE number of pieces this week having to do with the website for author Jennifer Egan. She’s covered in the New York Times. She’s reviewed by The Quincy Review. In short, she’s everywhere. And
This Week’s Hot Topic: Jennifer Egan’s Author Website Read More »
In case you missed my post a few days ago, I provided some really interesting details from Bowker’s newly-released “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” Click here to read it. What I touched on a bit in that post, but would like to expand on here, is the segment on what
Why Would Someone Buy Your Book? Read More »
If you had a website built through Smart Author Sites in the last few years, then you should be receiving a Google Analytics report on the 1st of each month with your website traffic numbers. Even if you built your author site elsewhere, you may be checking up on your site traffic report regularly. But
Understanding Your Author Website Statistics Read More »
I had a consultation with a client yesterday. We built her website last summer – right around the time her first title was released. Her book got enough promotion that the site traffic was pretty good right off the bat. But here we sit, a year later, and her site isn’t exactly a hopping place.
Transitioning from a Book Website to an Author Website Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
Authors: I need your help! You’d be amazed how many social networking sites there are out there for authors and their readers. I certainly was… As part of a marketing project for a client, I spent some time this week scouring the web for such sites. Many of them are very similar in how they
Social Networking Sites for Authors: What Works? Read More »
