Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of the challenges many authors have […]
One Author Social Media Campaign Gets Creative Read More »
Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. Seuss book. Here’s a summary
Creating a Social Media Hashtag Campaign to Promote Your Book Read More »
Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common recommendations for fiction authors? A
Creating a Book Secrets Page on Your Author Website Read More »
I can’t believe June has come and gone already! So in case you missed it … here are the five must-reads for authors from the month of June. 1. Facebook Advertising for Authors, by Mark Dawson: Part 1 Reedsy Blog June 4, 2015 2. How to Sell Out a Book Signing Without Being a Celebrity Build
June Round-Up: 5 Must-Reads for Authors Read More »
I stumbled across this really interesting converstaion on LinkedIn. The question was posed to authors: “What’s the one biggest surprise or thing you wish someone would have told you about the authoring or publishing process?” Here are highlights from some of the responses: —– You’re not just an author, you’re a marketing expert and a
Author Wisdom: What I Wished I’d Known Sooner Read More »
Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips
5 Author Must Reads From May Read More »
I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, that’s almost always a resounding
Should I Be Running a Paid Social Ad Campaign? Read More »
We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve been doing this, here are
5 Free or Almost-Free Ways to Market Your Book Read More »
I stumbled across a conversation on LinkedIn today about a “call to action” page in a book. Now, I know a lot about calls to action on a website (sections of a site that direct you to take a specific action, like buy the book or sign up for the email list), but I haven’t
5 Creative Ways to Use a Book’s Call to Action Page Read More »
I apologize in advance for the abbreviations in the title. I know that terms like SEO can be kind of confusing (and even intimidating) at times. And I often get questions about what SEO is, why it’s helpful and how to execute it properly. With that in mind, here are some of the questions I get
FAQs About SEO for Author Websites Read More »
