Catchy headline, right? You’re probably wondering what it means. I’ll get to that…. The germ for this post started with my reading an article in the New York Times about the rise of self-publishing. It basically says that it’s no longer considered more prestigious to get published by a major publishing house. More and more […]
Publishing Is Like Real Estate Read More »
I know … I blog a lot about blogging. But it wasn’t always this way. In fact, I didn’t start this blog until about a year ago. After all, who has the time to sit down and do this regularly? Who’s reading it anyway? Well, I just got more proof that blogging really does make
More Author Blogging Tips Read More »
We’ve already established that an author’s website should contain interesting content above and beyond what’s in the book. But for some people, it’s a challenge to figure out just what that is. Sure, if you’re a doctor who writes about health-related issues, it’s a no-brainer. You should blog and answer questions about health. But what
Writers Writing for Writers Read More »
Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author making the rounds among bloggers
There are a lot of things that go into deciding on a design theme and layout for the homepage of an author website. But there’s one element that often seems to get overlooked in the process. It’s how often your website plans to be updated. Or another way to say it is this: Is your
Structure Your Author Website Homepage Design Around Your Update Frequency Read More »
I came across a really interesting blog entry (and subsequent conversation) by Barbara Vey, a regular Publishers Weekly blogger. It starts like this … Does the idea of Twitter cause you to tremble? Is Facebook giving you heart palpitations? Blogging becoming a four letter word? If your answer to any of those questions is “yes,”
Social Marketing: Is It Worth It? Read More »
One really interesting idea for content on an author website — and one that I think gets sorely overlooked — is a page called “Behind the Book.” On a “Behind the Book” page, an author can write a piece in the first person explaining what prompted them to write the book. Think of it as
What’s Behind the Book? Read More »
It’s common sense that having lots of rave reviews of your book on Amazon can increase book sales. But what’s the best way to get those reviews on there? Here are some do’s and dont’s: Do send out an email to your full list of contacts, announcing when your book is released and encouraging them
The Dos and Don’ts of Amazon.com Book Reviews Read More »
So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
7 Easy (and Free) Ways to Drive Traffic to Your Author Website Read More »
For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for readers. The benefits of that
Building a Long-Term Relationship With Your Readers Read More »
