If you’ve ever looked at web traffic statistics, you’ll know that a shockingly-high number of people visit one page of a website and then leave without ever clicking around. But why is that? What are websites doing wrong? Author websites included… Here are six ways to present your information online, courtesy of Internet and Marketing […]
6 Tips for a Sticky Author Website Read More »
Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the answer is pretty easy. Blog
What Should Fiction Authors Blog About? Read More »
There’s one particular type of question I’ve been getting from clients lately as we work on developing their homepage. The question sometimes manifests itself as “Why is there an ‘About the Author’ link in the navigation if there’s also a short bio on the homepage?” Or it’s “What’s the difference between the ‘About the Book’
Homepage Content vs. Navigation: Duplication Is Okay! Read More »
There was a slideshow last week on the Huffington Post of the best writers’ sites. I must confess that I really like the sites listed there — even though we didn’t create any of them. But just looking at them gave me little snippets of ideas that we can modify for our own authors. So,
What Are Your Favorite Author Sites? Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
I stumbled across a really interesting idea yesterday while reading a marketing magazine. It’s one that I’m going to implement on our site when I get a chance, and I encourage you to as well! Most of the authors I build websites for have a “thank you” page somewhere on the site. Maybe it’s the
Authors: Get Creative With Your ‘Thank You’ Page Read More »
I came across a really interesting blog entry today on The WM Freelance Writers’ Connection. In it, blogger and author Angela Atkinson talks about a contest she had on her own site (with the three winners getting free copies of her e-book), asking readers for the best and most unique marketing ideas they could muster.
New and Innovate Ways to Sell Yourself and Your Books Read More »
One of the things that I recommend for many of my clients on their author web site is a “welcome” message — with a great photo of them right next to it. And I find that many author sites built elsewhere don’t have such a message. Here’s why I think it’s important… As its name
The Benefits of a Welcome Message on an Author Website Read More »
Many authors wonder if building an author website is going to be worth it. After all, it’s an investment that may or may not get paid back to you. Building an author website can do a lot more for you than make money. It can raise your profile, build a fanbase, etc… But that leads
Is an Author Website Worth the Investment? Read More »
Many authors I speak to say they don’t need an author website: they already have a blog. And vice versa. But here’s why they’re wrong! A blog by itself… Well, it generally doesn’t sell any books. And why? Because the book doesn’t get the position that it should on the homepage. A blog will always
Why You Need an Author Website AND a Blog Read More »
