I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth […]
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
How Any Author Can Prepare for a Successful Book Launch in 2011 Read More »
It’s that time of the year again. Most people in the Western World are spending every free moment doing their holiday shopping, which means that sales should go up in nearly every category over the next six weeks. But what about books? What type of books is projected to sell the most? How can you
The Holiday Season Screams e-Books Read More »
I stumbled across a really interesting idea yesterday while reading a marketing magazine. It’s one that I’m going to implement on our site when I get a chance, and I encourage you to as well! Most of the authors I build websites for have a “thank you” page somewhere on the site. Maybe it’s the
Authors: Get Creative With Your ‘Thank You’ Page Read More »
I came across a really interesting blog entry today on The WM Freelance Writers’ Connection. In it, blogger and author Angela Atkinson talks about a contest she had on her own site (with the three winners getting free copies of her e-book), asking readers for the best and most unique marketing ideas they could muster.
New and Innovate Ways to Sell Yourself and Your Books Read More »
Many authors wonder if building an author website is going to be worth it. After all, it’s an investment that may or may not get paid back to you. Building an author website can do a lot more for you than make money. It can raise your profile, build a fanbase, etc… But that leads
Is an Author Website Worth the Investment? Read More »
If you’re a smart author — and all our Smart Author Sites clients are 🙂 — you’ll have your website up-and-running well before your book is published. In fact, your website may have even helped to get your book published. But exactly what should an author be doing with the website for the months leading
6 Tips for Pre-Selling Your Book Read More »
There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by a friend A good book
3 Reasons Why an Author Website Really Helps Sell Books Read More »
Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more challenging than you think. Facebook
6 Tips for Promoting Your Book and Website Through Facebook Read More »
In case you missed my post a few days ago, I provided some really interesting details from Bowker’s newly-released “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” Click here to read it. What I touched on a bit in that post, but would like to expand on here, is the segment on what
Why Would Someone Buy Your Book? Read More »
