A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a […]
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One great way to keep your website interactive and reader-friendly is to include testimonials from actual readers on your author website. Not to mention the fact that new visitors are more likely to buy your book when they see that others have enjoyed it. But that’s easier said than done… after all, how do you
4 Ways to Get Reader Testimonials for Your Author Website Read More »
If you’ve ever looked at web traffic statistics, you’ll know that a shockingly-high number of people visit one page of a website and then leave without ever clicking around. But why is that? What are websites doing wrong? Author websites included… Here are six ways to present your information online, courtesy of Internet and Marketing
6 Tips for a Sticky Author Website Read More »
Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the answer is pretty easy. Blog
What Should Fiction Authors Blog About? Read More »
There’s one particular type of question I’ve been getting from clients lately as we work on developing their homepage. The question sometimes manifests itself as “Why is there an ‘About the Author’ link in the navigation if there’s also a short bio on the homepage?” Or it’s “What’s the difference between the ‘About the Book’
Homepage Content vs. Navigation: Duplication Is Okay! Read More »
Sometimes, I’m at a loss as to what to blog about. This week, not so much. There’s been a theme in my correspondence with clients this week and it’s this: Google continues to baffle all of us! I had one client this week email me in a panic. His website (which only launched about a
Solving The Google Mystery Read More »
There was a slideshow last week on the Huffington Post of the best writers’ sites. I must confess that I really like the sites listed there — even though we didn’t create any of them. But just looking at them gave me little snippets of ideas that we can modify for our own authors. So,
What Are Your Favorite Author Sites? Read More »
I know, I’ve written about this a lot in the last few years. And with good reason! It proves how much an author’s career can be helped by working with a website development firm … preferably, us 🙂 Today, I came across this blog entry by Terry Cordingley, Director of Marketing at Tate Publishing &
5 Reasons Authors Need Websites Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
I stumbled across a really interesting idea yesterday while reading a marketing magazine. It’s one that I’m going to implement on our site when I get a chance, and I encourage you to as well! Most of the authors I build websites for have a “thank you” page somewhere on the site. Maybe it’s the
Authors: Get Creative With Your ‘Thank You’ Page Read More »
