This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate […]
The Best Author Facebook Page I’ve Ever Seen Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has completely taken over as the
Another Reason for Authors to Use Facebook Read More »
I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She doesn’t even know how to
Why Email Newsletters Are Still Important Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
I stumbled across a really interesting idea yesterday while reading a marketing magazine. It’s one that I’m going to implement on our site when I get a chance, and I encourage you to as well! Most of the authors I build websites for have a “thank you” page somewhere on the site. Maybe it’s the
Authors: Get Creative With Your ‘Thank You’ Page Read More »
There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by a friend A good book
3 Reasons Why an Author Website Really Helps Sell Books Read More »
It’s one of the most common questions I get from authors: “What in the world would I blog about?” Most authors who’ve done their research understand that blogging is great for keeping their site current and for driving traffic there. But as far as what to blog about … well, that’s a lot harder to
A Writer Blogging for Writers Read More »
Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more challenging than you think. Facebook
6 Tips for Promoting Your Book and Website Through Facebook Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
