I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we […]
The 4 Online Secrets to a Successful Author Platform Read More »
Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the word about your book is
New Tool Tracks Social Media Book Data Read More »
A GREAT article was released over the weekend in the Houston Chronicle. In it, they covered a variety of authors and the creative things each of them are doing to promote their books. Here are some highlights … don’t be afraid to steal ideas! Kayt Sukel Author of Dirty Minds: How Our Brains Influence Love,
How Successful Authors Are Promoting Their Books Read More »
Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
3 Ways to Make the Most of Facebook Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions.
Why a Writer Needs to Be More Than a Writer Read More »
I came across an interesting article this morning in my trusted Internet & Marketing Report newsletter. It talked about a survey that was run on Facebook, asking the Facebook fans of various companies exactly what they want most when becoming a “fan” or following someone on Facebook. Here’s what they say they’re expecting from the
6 Ways That Authors Should Be Using Facebook Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping people like us informed about
Changes to Facebook and How They Will Affect You Read More »
Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post wherever you can: LinkedIn, Twitter,
Authors: Avoid the ‘Link Dump’ Read More »
